Archive for the ‘Technology’ Category

Joined a social media consulting firm recently and trying to get into the new job mode. Before I joined this organization, Social Media was just restricted to updating facebook wall, checking my friends status messages, etc. but had never realised how powerful this medium can be.

During my stint here, I am learning a lot and there is lot more which needs to be grasped. I shall post about the same in coming days but right now would like to talk about the Blogger Relationship Programs (BRPs), a term which I got to know recently.

For definition, BRPs are a confluence of like minded avid bloggers who may belong to similar or dissimilar domains gathered to discuss around a common cause/purpose. Now, that was a sort of management definition which sounds a little bit bookish and won’t solve the purpose. So, lets have a look on why, how and who of Blogger Relationship Programs.

Companies these days are using Blogger Relationship Programs as a new way to spread buzz around for their products. Whether its a product launch or an introduction of new concept/service that needs to be communicated to niche audience, companies are increasingly relying on the power of blogs and online communication medium.

For instance, To boost the sales of HDX Dragon, a flagship product of HP which wasn’t selling even after 9 months of its launch, the company initiated a  “31 days of the Dragon” Blogger Relationship Program. Here, HP chose 31 bloggers who were influencers in the technology domain, had huge fan followings and readers used to trust their reviews and recommendations. Each blogger was given a HDX Dragon Laptop and was asked to start a week long contest on their respective blogs and give these laptops to the winners of the contest. This not only had a huge impact on the sales of HDX Dragon with 84% increase in its sales, but it also helped HP to have an overall 10% increase in its PC Sales. Now, that was remarkable!!

The above was just an online BRP. Recently, Samsung Mobiles conducted “Samsung Blogger Relationship Program” powered by Media Redefined, a Delhi-based Social Media Consulting firm. Samsung wanted to create buzz around newly launched Samsung GalaxyS and Samsung Wave mobiles and what better way than inviting technology bloggers to play with the gadget, review it and write about it on their blogs. Offline Meets were conducted across 3 cities – Delhi, Mumbai, Bangalore and Samsung gave a talk on these mobiles to the technology enthusiasts. This was accompanied by various online contests which drove more traffic to the blogposts by these bloggers, thus, building the required buzz for Samsung Mobiles.

Hence, BRPs are increasingly becoming a new way of marketing to generate buzz about companies products/services across niche segments. This not only helps them reach their consumer base in the most cost effective way but also gives them a chance to build a long term relationship with the Bloggers Community and identify advocators for their brand.

The word of caution is only that a company should not blindly opt in for BRPs. A BRP shall run well if people talk about that product/service online or explore about it on the net. The selection of right bloggers and right strategy is a prerequisite of a successful BRP . Apart from that, the company needs to be in regular touch and keep the bloggers updated about their new developments from time-to-time in order to create a long term relationship. Thus, we can easily say that Blogger Relationship Programs can be the new-marketing mantra for companies and it is fast gaining its grounds in India.

That was all folks!! If there are any questions, I would be more than happy to answer…shoot them in the comments section and also, if anyone would like to add on to the post, please do so in the comments section again 🙂



Yesterday, I read news on the new web browser called “Epic” launched by Bangalore based startup Hidden Reflex. The first thing I loved about it is that its Desi Maal…full Indian touch. Here is a quick review of what more I liked in Epic for you from a non-techie perspective 😉
These days my preferred web browser is Google Chrome and I must say Epic is a far better option.
One can see the top stories of the day (world, national or regional) related to business, health, entertainment, sports, etc. live streaming of news channel at just one click on the sidebar. Considering the craze among people about social networking, developers have installed shortcuts to facebook, orkut, gmail, twitter and yahoo (linkedin is missing though). The “Indic Text” gives you the option to write your text in 16 languages and on certain web pages like facebook, you can directly type in hindi using this option.
Coming to the look and feel, Epic gives you an option to choose from over 1000 Indian themes from Bollywood, National Heroes, Indian nature, Religion and what not!! The Antivirus option in the side bar not only scans your downloads and protects you from landing to malicious sites but also scans your computer and has a cool feature of “Anti-Phishing Protection”…so next time you are at an unauthenticated bank site…u know who just saved your day. 😛
Apart from this, the browser gives you Free Word Processor to create/edit your documents. “My Computer” helps you to quickly access your files.  Create your “To Do list” and it keeps a check on you 😉
The “Snippets” is a cool feature again…you want to save a news item for your future reference, save a statistic for the report you are working on, a nice quote to impress someone…Snippets is just there for your help…Highlight the area you want to save and apply a label to it and you are done.
You can book your travel, search and save jobs (trust me boss won’t come to know about it :P), play games in between to take a break (I couldn’t try this feature…takes loads of time to load). With “Collections” feature, save your most often visited websites and access them in a click.
One can add more Epic applications according to one’s wish (we can add but can we remove some applications from the side bar if we wish to…i guess not). Apart from all this, there are regular features like Bookmarks, History, Downloads, etc. which every browser has. Also, I just came to know it doesn’t support linux (any further inputs on this are welcome)
Overall, I loved it…a great browser by Indian developers custom-made for Indians.
Do post your reviews/comments below…would love to know your feedback on the post too as this is my first attempt. 🙂